CBC reaching out to rural, Western Canadians as part of plan to build audience

OTTAWA - The head of CBC/Radio-Canada says the public broadcaster’s plan to reach out to "dissatisfied" audiences means a new focus on rural areas and Western Canada.

In a five-year plan released Tuesday, the public broadcaster says it will work to connect with children and youth, newcomers to Canada and those who aren’t satisfied with or don’t use its services.

CBC/Radio-Canada president Marie-Philippe Bouchard said those dissatisfied users tend to live in rural areas or in Western Canada.

She told The Canadian Press those individuals may feel CBC does not offer content that reflects their preoccupations or values.

When asked whether that means the plan is to reach out to Conservative voters, Bouchard said there may be some overlap between those demographics but it’s not something she