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Running for office is a big undertaking. Beyond the logistical challenges of running a campaign, it requires candidates to be vulnerable in a way that most of us will never experience. Candidates must be willing to stand before their fellow citizens, express their ideas and values and submit to the decision of their fellow voters. Results are public. There is no hiding when you stand for public office.
Opinion
This is not a decision that should be taken lightly. It requires an investment of time and effort, and usually a fair bit of money. A serious candidate will often spend years preparing and ensuring that the decision to run is the right one.