New Delhi: Following an overwhelming reception in Uttar Pradesh, Radico Khaitan Ltd., one of India’s largest homegrown alco-bev companies, is set to expand its Morpheus Luxury Whisky into four key markets — Karnataka, Haryana, Goa, and West Bengal.

Launched earlier this year as Radico Khaitan’s first entry into the super-premium whisky segment, Morpheus has quickly become a consumer favourite. Its early success in Uttar Pradesh prompted the company to enter Rajasthan and Delhi, and now accelerate its rollout across India. Radico Khaitan aims to establish a presence in more than 12 states by FY 2026.

“India’s whisky market is evolving rapidly, with consumers increasingly seeking premium experiences that combine craftsmanship with character. Morpheus symbolises our commitment to shaping th

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