The ICC Women’s Cricket World Cup 2025 has started with record-breaking viewership, highlighting the growing popularity of women’s cricket. According to data from the ICC and JioHotstar, the first 13 matches of the tournament reached over 60 million viewers, a five-fold increase from the 2022 edition. Total watch-time surged to 7 billion minutes, up twelve times from the previous tournament. The India vs Pakistan clash on October 5 set a new benchmark, becoming the most-watched women’s international cricket match ever. The match reached 28.4 million viewers and generated 1.87 billion minutes of watch-time. Another highlight came during India’s game against Australia on October 12, which recorded 4.8 million peak concurrent viewers on JioHotstar, another all-time high for women’s

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