Halfdays is now sitting on a mountain of cash.

The Denver-based women’s ski apparel company announced a $10 million raise this month, bringing its lifetime total to $15 million. Apparel maker Kellwood Company led the raise, with participation from Dicks Sporting Goods Ventures and model Taylor Hill.

“This raise will allow us to fuel our growth trajectory: expanding our core winter and ski collections, continuing to grow into year-round trail and activewear, and investing in brick-and-mortar retail,” co-founder and CEO Ariana Ferwerda said in an email.

Ferwerda, who started the brand in 2020 alongside Karelle Golda and former Olympic skier Kiley McKinnon, said Halfdays’ collection will double in size next year to feature more versatile, all-year activewear. Bestsellers like the $395 Lawr

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