Modern dating is constantly evolving. With a slew of new phrases being used to describe relationships, it’s not hard to see why the “swag gap” is gaining traction.

Young people are shining a light on the “dangers of dating someone with less swag than you”, said Cosmopolitan . A person who has an “all-around more polished aesthetic” than their partner may be setting themselves up for “public humiliation and awkward situations”.

Self-esteem and power dynamics

The scope of the swag gap goes beyond appearances. It can also refer to “differences in success, fame, confidence,” said the BBC .

A couple with a swag gap can make it work if the one with less swag is a “cheerleader and proud of their partner” rather than feeling “emasculated or resentful”, said TikToker Isabella Duffy.

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