RCMP have launched a billboard campaign to raise awareness in locating an 11-year-old who has been missing for three weeks.

Burnaby RCMP said Friday (Oct. 17) that it's expanded outreach in the search for Kai Pavlovic, with messaging on billboards across the province. The billboards are in partnership with MissingKids.ca.

Each billboard will include a photo of Kai and contact information for Burnaby RCMP.

Police were first contacted about Kai on Sept. 26, "when a well-being check was requested for him," according to Friday's news release. Police said investigators have spoken with Kai's family "and have reason to believe he is with a caretaker, who police are actively working to identify."

Burnaby RCMP media relations officer Cpl. Laura Hirst said police are making a direct appeal to t

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