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Over the years, Selena Gomez and Hailey Bieber have been pitted against each other in the beauty space and beyond, though they have supported each other as recently as 2024.

Fans theorized that Hailey threw shade at Selena and her brand, Rare Beauty, when discussing Rhode’s Sephora launch with WSJ Magazine.

Sources close to Hailey told TMZ that she wasn’t referring to Selena, but other skincare brands during the interview.

To reach, or not to reach? Just when we thought the internet was done pitting Selena Gomez and Hailey Bieber against each other, another theory about their rumored rift has taken over our social feeds. The latest development comes after the Rhode founder’s cover story interview with WSJ Magazine dropped on Tuesday, October 14, where she discuss

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