This festive season, Zeeba Classic Basmati Rice brings alive the magic of Indian homes with its new Diwali film ,a delightful ode to the spirit of family, preparation and togetherness that defines the festival of lights.

The film captures the familiar hustle bustle inside an Indian household just before the festival, the smell of fresh paint mingling with festive sweets, decorations coming alive and the woman of the house gently orchestrating everyone into action. To Zeeba, the joy of festivals lies not just in the feast, but in the journey toward it hand in hand, heart to heart.

At the heart of the campaign lies a simple yet powerful thought – “Khaas Maukon Ki Khubsurat Taiyaari” celebrating not just the feast, but the shared effort and emotion that make it special.

Conceptualised

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