The week leading up to October 21 has turned unexpectedly dramatic for Bollywood’s box office. Two films, Ek Deewane Ki Deewaniyat starring Harshvardhan Rane and Thamma starring Ayushmann Khurrana and Rashmika Mandanna , are ready to arrive in theatres on the same day. But before the battle for audience attention begins, a war of words has already taken over.

The makers of Ek Deewane Ki Deewaniyat have accused PVR INOX of favouring Thamma in screen allocation and show timings. With both films distributed under the PVR INOX banner in certain regions, the complaint has sparked an industry-wide debate on fairness, influence, and the balance of power between distributors and exhibitors.

Producers Cry Foul Over Screen Allotment https://www.youtube.com/watch?v=y9jtbWNAvXc

Anshul Gar

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