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YouTube brought 300 creators to a Playa Vista event with brands like Lowe’s and Shark Beauty.

More than 500,000 creators now use YouTube Shopping, enabling viewers to buy products directly from videos with AI-powered links.

Brands that were once skeptical of influencers have embraced them over time as sales-tracking tools have improved and the fan base of video creators has grown.

Inside a historic aircraft hangar in Playa Vista, crowds of people gathered on Thursday to browse the latest fashions from handbags to clothing and shoes as they prepared for the holiday shopping season.

These weren’t shoppers or retailer buyers browsing for the latest products. Instead, they were YouTu

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