An entry-level homebuilding boom in the Southeast smacks into a shifted housing market

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In early October, a post on X by FreightWaves founder and CEO Craig Fuller caught my attention:

While Fuller’s narrative rings true in some pockets of the country, it isn’t the case everywhere. The dynamics he describes—strong demand at the low end, softness in the middle—reflect certain regional realities, but not necessarily what’s unfolding across the broader Southeast housing market.

According to my reporting and research, there’s currently a lot of variation by price tier. Several Southeast homebuilders have told me they’ve actually seen greater softening in the entry-level segment over the past year—the very segment many builders have been chasing. Some rolled out sm