Kerala-based jewellery trader Malabar Gold & Diamonds is being criticized during the Dhanteras festival on Saturday, when people buy gold and silver considering it as a mark of prosperity, due to a Paksitani connection.
In September, the company collaborated with London-based Pakistani Instagram influencer Alishba Khalid, who had mocked at India for the Operation Sindoor, by terming it a 'cowardly act'.
When the jewellery brand opened its store in London, Malabar partnered with Khalid as a promoter. Social media users slammed out Malabar for its 'anti-national act' and
a few others called it a 'sympathizer of Pakistan".
Media reports mentioned that Malabar Gold & Diamonds moved the high court against the posts and materials uploaded on social media including Facebook, Instagram and Goo