This off-season, Auburn disappointed fans by moving next year’s home game against Baylor to Atlanta, a decision designed to generate more NIL revenue and give the program an edge in recruiting top talent. While the move wasn’t easy, even Athletic Director John Cohen admitted it was a tough call. But he stressed that supporting student-athletes and staying competitive in recruiting are top priorities. The shift also ensures smooth execution of NIL initiatives, a key reason Bianca Webb was promoted to Assistant Athletic Director for NIL Events and Strategic Initiatives. So, how will Webb’s contribution boost Auburn?

On October 17, Bianca Webb took to X to share the news, “Blessed to be the new Assistant Athletic Director, NIL Events and Strategic Initiatives for Auburn Tigers. I never s

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