After years of reports about the importance of protecting local communities and the planet when traveling, it seems responsible travel may finally be emerging from its niche status and becoming the baseline for globetrotters.

Ninety-six percent of global travelers now say responsible tourism is important to them. Moreover, they want their trips to tangibly uplift people and places, rather than just simply avoiding harm, according to a newly released Responsible Tourism Impact Report published by the Aruba Tourism Authority.

“Our research showed us that responsible tourism is no longer niche — it’s non-negotiable,” Ronella Croes, CEO of the Aruba Tourism Authority, told TravelPulse. “We’re seeing this in real time: Ninety-six percent of travelers say it matters, and 73 percent want to lea

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