The talks about the “NBA Europe” endeavor are underway, and several basketball shareholders have presented their views on the matter, including some of the most well-known European coaches.

Speaking to the local newspaper “Nice-Matin”, Monaco’s general manager Oleksiy Yefimov, offered his view, which is quite interesting since his club is not a EuroLeague shareholder.

And why this might mean that the new project is more alluring to them, it seems that the opposite is happening.

As Yefimov said: “The fact that American and overseas investors are showing interest in European basketball is a positive sign. It shows that we’ve already created a product with real value. But I always look at these questions from one key angle: how can the European basketball ecosystem truly benefit from it?

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