Luxury and prosperity are shining bright this festive season, with online platforms like Amazon and BigBasket witnessing record demand for gold, silver, and fine jewellery purchases ahead of Diwali and Dhanteras.

Premium fashion on Amazon Fashion and Beauty has seen a sharp uptick, led by fine jewellery and luxury watches.

“This festive season, premium fashion is seeing remarkable growth, with luxury watches and gold and diamond jewellery — including lab-grown diamonds — driving demand,” said Siddharth Bhagat, Director, Amazon Fashion and Beauty, India.

Amazon reported a 96% year-on-year surge in gold jewellery sales, driven by brands such as CaratLane, PN Gadgil Jewellers, Joyalukkas, PC Chandra, KISNA, and Malabar Gold & Diamonds. The platform now offers more than five lakh styles acr

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