DCB Bank and fintech firm Credilio have launched the Novio Secured Credit Card, a RuPay card designed for India’s “new-to-credit” population. The card integrates with UPI and is backed by a fixed deposit, enabling individuals without a prior credit history to access formal credit.

India currently has an estimated 40 million unique credit card holders. The Novio Secured Credit Card targets the broader segment of around 300 million potential users, including middle-to-upper middle income individuals across metros and smaller cities. The product is aimed at providing structured credit access while allowing users to build a credit profile over time.

The card is linked with the Novio App, through which customers can apply, book a fixed deposit via UPI, and start transacting immediately. Accor

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