Google just quietly killed something you may never have used or heard of: Privacy Sandbox . You should grieve this death anyway, because the implications are grim.

This basically means six years ’ worth of work toward ending third-party cookies in Chrome—which might have ultimately made cookies obsolete across all major browsers—has amounted to nothing.

Reading between the lines of Google’s bureaucratic language aimed at not alienating advertisers, Privacy Sandbox seems to have been a Hail Mary effort to shift away from the invasive cookies that track us all online, with their famously murky and seemingly coerced approach to consent.

The dream was a built-in Chrome system that would have allowed the data used for ad customization to live on your device. This system would have used

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