This $7 ’90s-Hued Lipstick Is Going Viral for Being ‘Rum Raisin’s Cousin’ — & Shoppers Say It’s ‘Perfect for Fall’

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It’s not every day a lip color gets crowned a “cousin” of a cult-favorite lipstick — but that’s exactly what happened after one Instagram video from beauty creator Westclau sent makeup lovers running to the drugstore. The shade in question? Revlon Super Lustrous Lipstick in Rumberry (804) — a plummy brown that’s already earning cult-favorite status as Rum Raisin’s “better everyday fit.”

What’s fueling the frenzy is how wearable this ’90s-inspired lip shade is. “Really cute and a better everyday fit than rum raisin for tan skin!” one shopper wrote. “I have darker lips too and instead of it being too bold or dark, the lipstick comes out super nice. Love