The premiumization trend is accelerating in Southeast Asia due to growth in luxury hotels, curated events, and the tourism sector, which drives demand for both international and local spirits brands.

Cheers Group, recently focused on expanding its portfolio in Southeast Asian growing markets like Singapore, Malaysia, Bangkok and other markets as ‘route-to-market’ expansion strategy with its premium international Kadamba, Three Monkeys Indian Single-malt whiskies and GinSin London dry gin, as well other popular brands that are finding strong demand.

Southeast Asia is the region of the world which offers huge market potential thanks to its proximity to the Indian, Chinese and Japanese markets. Further, Southeast Asia is one of the regions in the world where the most distilleries and brands

See Full Page