“Hologic and the WTA come together with a collective purpose as pioneering advocates for women,” said Hologic CEO Steve MacMillan, three years ago, while joining the Women’s Tennis Association as its primary title sponsor. “We are proud to stand with the WTA in its commitment to the highest integrity and values.” This multi-year alliance was touted to be the way forward for “a shared vision of greater wellness and equality for women.” It was also the first time that the WTA had had a title sponsor in a decade – until now.

According to renowned journalist Jon Wertheim, the WTA “has been pursuing a replacement sponsor for Hologic as fervently as the top players have been pursuing Majors…” Not just that, he also provided early details on a potential new title sponsor for the agency ho

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