Last year, Sega ran a year-long campaign for Shadow the Hedgehog that lined up with the release of Sonic X Shadow Generations and the introduction of the "Ultimate Lifeform" in the live-action Sonic movies.

This was generally well-received by Sonic fans, and it's now led to some discussion about how Sega could potentially recreate this magic with other Sonic the Hedgehog characters in the future. Speaking in a recent interview, Sonic Team boss Takashi Iizuka said he would like to continue this trend by spotlighting a different character in the future. Here's what he had to say ( via My Nintendo News ):

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Takashi Iizuka: “Last year, we promoted The Year of Shadow, influenced by the movie, but I’d like to choose a theme each year and

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