LG Electronics’ TV business is facing growing pressure amid falling sales, rising competition, and fears that its proprietary W-OLED technology is being leaked to Chinese rivals. The South Korean giant has written to its manufacturing partners, urging them to tighten information security and prevent further leaks.

Australian retailers told ChannelNews that LG’s local TV operation is “seriously faltering,” with the company’s aggressive discounting of what should be premium OLED models eroding margins and damaging its global brand.

LG has been cutting prices in an attempt to compete with Samsung and Hisense, both of which are pushing advanced LED models that deliver similar picture quality at a lower cost to produce and buy.

Earlier this month, LG Display—already battling heavy losses—for

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