On October 30, the ELLA Fireside Chat and Ascend 2025 Showcase will host a conversation featuring women who built entirely new markets from the ground up, followed by live pitches from women founders looking to do the same.

Hosted by YSpace —York’s pan-university entrepreneurship and innovation hub—the event will bring together founders, investors, and ecosystem leaders for a night that celebrates women entrepreneurship and marks the culmination of ELLA Ascend 2025 , YSpace’s dedicated program for women entrepreneurs.

“The hope is that everyone leaves with a sense of practical empowerment.”

Opening the evening will be a highly anticipated fireside chat featuring Helena Ruken, co-founder and CEO of women’s professional football club AFC Toronto, Mona Minhas, managing partner at BDC’s Thr

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