Cadillac chief Dan Towriss has defended Formula 1’s blockbuster new $700m media

Cadillac chief Dan Towriss has defended Formula 1’s blockbuster new $700m media rights deal with Apple.

The tech giant, whose digital arm streams Major League Soccer, signed a five-year deal for the US rights from 2026 last week reported to be worth over £500m, gazumping an ESPN offer for $90m per season.

But the agreement has come under fire with some saying Formula 1 has prioritised money and sacrificed reach.

“It’s a new deal [and] we’re still learning some of the specific details, but unlike MLS, there’s not an additional subscription to watch F1 races,” Towriss, the CEO of the new Cadillac F1 team, told Front Office Sports.

“Apple’s position is that the subscriber base is much larger than people are

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