RIYADH — Fashion relies heavily on image and signaling, and the third edition of Riyadh Fashion Week currently underway telegraphs the scale of Saudi Arabia ‘s ambitions.

The six-day event, which wraps on Tuesday with a Stella McCartney runway blowout, boasts transporting show venues; a clutch of prominent international editors, influencers and retailers, and five international labels sprinkled among the 45 shows and presentations by local designers of couture, ready-to-wear, streetwear and jewelry.

“Riyadh is going to become a major commercial destination for retail, and we also need to engage with international brands interested in opening their stores, moving their regional headquarters into the country,” Burak Cakmak, chief executive officer of the Saudi Fashion Commission, said

See Full Page