Apple stock just soared to an all-time high, and it might be thanks to the new iPhone 17.

On October 20, Apple shares (NASDAQ: AAPL) surged to more than $264 apiece, topping out their last peak at $258.10 in December 2024. As of this writing, the company is trading up 8% since the start of the year and more than 11% year-over-year.

The spike appears to be a reaction to a study published today by the technology market research firm Counterpoint. According to the report, the iPhone 17 series has outsold the iPhone 16 series by 14% in its first 10 days of availability in the U.S. and China.

While the numbers are not yet official (Apple is expected to share more details in its fourth-quarter earnings report on October 30), investors appear to be optimistic about the company’s current trajec

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