Last month’s suspension of Jimmy Kimmel Live! coincided with a doubling of subscriber churn rates on Disney+ and Hulu , according to the latest streaming report from Antenna .
Churn, the industry term for the number of subscribers canceling their service in a given period, hit 8% on Disney+ and 10% on Hulu. Their levels in August were 4% and 5%, respectively.
During the days-long Kimmel affair , a flurry of posts on social media, including from A-listers like Howard Stern, indicated that some Disney+ subscribers had opted to drop their service as a protest against Disney. ABC paused the show after a joke by Kimmel about Donald Trump supporters’ reaction to Charlie Kirk’s shooting death drew fierce backlash from Trump and his appointee to lead the FCC, Brendan Carr.
Monday’s re