New data indicates that use of Meta AI’s mobile app for iOS and Android has seen a significant increase. According to a new analysis from market intelligence provider Similarweb , the app’s daily active users across both platforms jumped to 2.7 million as of October 17, up from around 775,000 just four weeks ago. In addition, Meta AI’s app installs are also up, reaching 300,000 new downloads per day, compared with under 200,000 daily downloads a few weeks ago.

For comparison, Meta AI’s app had just 4,000 daily downloads a year ago, on October 17, 2024.

Image Credits: Similarweb

The firm says it haven’t seen any meaningful correlation in either search or advertising estimates, but notes Meta could be running Facebook or Instagram promotions that wouldn’t be captured in its model.

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