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Texas Tech University put its foot down when it came to fans throwing tortillas.

Red Raiders athletic director Kirby Hocutt and head football coach Joey McGuire said Monday at a news conference that the school will "no longer going to encourage nor permit the throwing of tortillas" at the opening kickoff of their games. It would put the final nail in the coffin of the school’s unofficial tradition that dates back to the 1990s.

"We know that as Red Raiders, no one tells us what to do. We make our own decisions," Hocutt said, via ESPN . "This situation is on me. I leaned into throwing tortillas at the beginning of the football season. Now I must ask everyone to stop."

Texas Tech felt the effects during their win over the

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