The global smartphone market has recorded year-on-year growth in Q3 2025, according to new data from Omdia, with Samsung retaining the top spot for the third consecutive quarter, capturing a 19% market share.

The Asia-Pacific (APAC) region remains the key growth engine for the industry, with sales continuing to rise thanks to an expanding middle class, widespread 5G rollout, and strong demand for premium and AI-powered smartphones claim analysts.

Omdia said the rebound in global sales was also supported by major product launches, robust device replacement cycles, and vendors increasing inventories ahead of the key Q4 shopping season.

Samsung’s market leadership was bolstered by sustained demand for its Galaxy A series and the success of its 7th-generation foldable devices.

Apple follow

See Full Page