Delivering the annual State of the Industry address in Bentonville, Arkansas, last week, Jenn Dice, CEO of PeopleForBikes, the national trade and advocacy group for the U.S. bicycle industry, told a packed audience that the industry stands at a pivotal crossroads, both energised by record ridership yet constrained by tariffs, inflation and shifting consumer trends.

“By three different measures, more Americans are riding bikes than ever before,” Dice said, opening her address with four "reasons for hope".

“One hundred twelve million Americans rode a bike last year, and even better, youth cycling is up 11% after a steady decline since 2011.” You may like

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