When two brands with deep heritage in sport and streetwear come together, the result can be more than a trend — it can be a collector’s moment. That’s exactly what’s happening with the New Era x Alpha Industries collection now available at Fanatics .
The collection includes a number of MLB, NFL, and NBA teams, but among the most eye-catching pieces are gear for the Red Sox , Celtics , and Patriots — all designed to blend team pride with fashion-forward details.
Boston Celtics New Era x Alpha Industries Full-Zip Bomber Jacket - Kelly Green $250
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One standout piece from the collection is the Boston Red Sox New Era x Alpha Industries 59FIFTY Fitted Hat ($56) . It uses New Era’s iconic six-panel design (famously worn on