GST rate cut has led to a rise in consumption demand for electronics and other items. (Source: freepik) Show Quick Read Summary is AI Generated. Newsroom Reviewed

This year's festive season is shaping up to be a "real sparkle of a Diwali", with sales figures reaching levels not seen in many years, according to Nilesh Gupta, Director, Vijay Sales. The strong demand is driven by healthy consumer sentiment that has been fuelled by the recent Goods and Services Tax (GST) rate cuts.

The leading consumer electronics retail chain expects “bumper Diwali” sales. Gupta underlined that the buying pattern would continue after the festive season as well.

“It's turning out to be a real sparkle of a Diwali, something which we have not seen in so many years. I think overall it looks like a bumper

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