Cait Jacobs is one of the founders of BookTok, which has now taken the world by storm. People sharing their love of books on TikTok has created a worldwide community and shaken up the publishing world. It has also created a space where marginalised communities can find authentic representation and stories that inspire them.

Cait Jacobs started talking about books on TikTok in 2019 and now has over 310,000 followers. In that time, they have seen the power of the BookTok movement and how it has grown, with a new brand of influencers proving that reading is cool. The impact has been undeniable, with people rediscovering, or discovering for the first time, their love of books, the rise of book subscriptions, and many BookTok authors being picked up by traditional publishers.

We spoke to Cait

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