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NKE

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Nike is in the midst of a comeback attempt. The world's largest sportswear brand is still trading at less than half of its pandemic-era market valuation, and last year the stock suffered its worst trading day in history — wiping out $28 billion in value in a single session.

Now, nearly a year into his tenure, CEO Elliott Hill says the company is finding its footing. In an exclusive interview at Nike's Beaverton, Oregon, headquarters, Hill outlined a strategy that hinges on innovation, sport, and rebuilding trust with consumers after years of slowing growth and mounting competition.

"My first day on the job, my slide said two things: we're a sport company, and we're a growth company," Hill told CNBC. "When

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