This year’s Diwali celebrations have illuminated more than just homes—they have ignited unprecedented economic activity across India, marking a historic milestone in the country’s retail sector. According to a comprehensive nationwide survey conducted by the Confederation of All India Traders (CAIT) and highlighted by the Prime Minister’s Office Research & Trade Development Society, India recorded an extraordinary Rs 5.40 lakh crore in goods and Rs 65,000 crore in services traded during the Diwali 2025 season. This represents the highest festive turnover ever witnessed in Indian retail history.

The survey, which covered 60 major markets and thousands of traders from Tier 1, 2, and 3 cities, validates the impact of visionary leadership under Prime Minister Narendra Modi. The Prime Minister

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