Franchises and cinematic universes are gaining popularity in Indian cinema. In Telugu cinema, while there are big-budget franchises, smaller franchises have also made a strong impact. The Tillu and MAD series, produced by Sithara Entertainments, are examples of this.

The Tillu franchise has so far released two films: DJ Tillu and Tillu Square. Both starred Siddhu Jonnalagadda and were directed by Vimal Krishna and Mallik Ram, respectively. The films performed well at the box office and became familiar names among Telugu audiences. Following this, the makers announced the third installment, Tillu Cube, which will begin once Siddhu completes his current projects.

The MAD franchise also released two films: MAD and MAD Square, starring Narne Nithin, Ram Nithin, and Sangeet Sobhan, directed b

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