Since at least February, the White House had considered creating a Bluesky account. What began as talk of setting up an experimental account turned into a more strategic decision last week. As the government continued into shutdown , members of the White House’s digital team decided to take its shutdown messaging to the predominantly left-wing platform as part of a coordinated blitz with several other federal agencies that officials described as an effort to “reach all audiences.”

“It should be the purpose of the government to communicate to the American public everywhere as often as possible,” says a White House official, who spoke to WIRED under the condition of anonymity to speak freely about the decision. The White House is now on Bluesky, Facebook, Instagram, Truth Social, TikTok

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