One of America's largest convenience store chains, Wawa, boasts a cult-like following, inspiring merch, tattoos, songs and even marriage proposals.

Now Wawa is hoping to expand that powerful customer loyalty found in its core markets into the Midwest and South.

The company — with deep roots in Philadelphia and South Jersey — has built a reputation on fresh, high-quality food and beverages — items not typically associated with gas stations. Its signature hoagies, Sizzli sandwiches and popular limited-time offers such as the Thanksgiving-inspired "Gobbler," have made Wawa a destination.

As one customer, Patricia Haywood-Jones, put it during a recent visit to a Media, Pennsylvania, location, "I don't even get gas. I get food."

Wawa's customer loyalty has proven resilient even as inflatio

See Full Page