The new ROG Xbox Ally handheld costs $600, despite Asus’ implication that it’s for “casual gamers.” And if you want a better processor and other upgraded specs, you’ll need to spend a whopping $1,000 for the Xbox Ally X. If you’re feeling sticker shock at those prices, Microsoft says you should blame Asus.
Okay, the company didn’t put it in those exact words. When talking with Variety (spotted by Tom’s Hardware ), Xbox president Sarah Bond said, “And it really was Asus, because this is their hardware… That is all of their insight into the market, into the feature set, into what people want, to determine the ultimate prices of the devices.” Alrighty then. Considering how closely Microsoft and Asus have worked on this process, and how frequently they’ve said as much, I find it hard to