When Brendan Liaw, 28, won almost $60,000 on Jeopardy! in May, he also became the face of a new cultural phenomenon when host Ken Jennings introduced him as a stay-at-home son. “It’s a pretty good gig, but I’m worried I’m going to be called a loiterer at some point,” Liaw said.

Also called trad sons, or “hub-sons,” the terms describe an unapologetic generation of young men moving back in with their parents. Think of it as the masculine, muscled counterpoint to the trad-wife trend (without the sourdough starter) and with one very crucial additional detail: They’re entirely unafraid of the label “mama’s boy.”

“I really threw it out there as a little joke; I don’t want to be permanently associated with the face of unemployment forever,” Liaw says, speaking from the University of B

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