The king has returned — and her name is Kylie Jenner. On Oct. 10, the billionaire and her namesake beauty brand broke the internet (or, at least, Instagram) when they teased and eventually announced that Jenner’s King Kylie alter ego from 2016 would be making a comeback to mark Kylie Cosmetics’ 10th anniversary.

“I’ve seen all your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old!,” the now- 28-year-old makeup mogul posted on IG on Oct. 13, before adding: “I wanted to give you exactly what you’ve been waiting for.”

Days later, on Oct. 18, the limited-edition King Kylie Collection — inspired by her iconic lip kits and ever-changing, brightly colored hair from the 2010s — hit KylieCosmetics.com, and nearly sold out of all of its stock

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