Billboard returned to Miami for the 36th annual Latin Music Week, kicking things off on Monday, October 20. Recognized as the industry’s premier gathering of Latin artists, executives, and tastemakers, the event once again underscored the genre’s unstoppable global influence and deep cultural roots in the U.S.

This year, Billboard reunited with global independent record label Platoon to celebrate the artists shaping the next wave of Latin music. Known for its artist-first approach and long-term development strategy, Platoon used the week to showcase its growing Latin roster, one built on authenticity, independence, and creative freedom.

The partnership came to life through “The Power of Independence Presented by Platoon,” a panel exploring how artists can take their music from A&R to rel

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