OpenAI unveiled a web browser on Tuesday in a bid to make its ChatGPT AI product the starting point for online access and establish itself as central pillar of the internet economy.

ChatGPT Atlas, as the new browser is called, looks and works much like a standard web browser but infuses generative AI capabilities throughout the experience, putting ChatGPT front and center for everything from internet search and e-commerce shopping to email.

“The browser is already where a ton of work and life happens,” OpenAI CEO Sam Altman said in a livestream announcement and demo of the new browser on Tuesday. “We think that by having ChatGPT be a core way to use that… we can take this pretty far.”

Shares of Alphabet, whose Chrome product is the world’s most popular web browser, fell 3.6% on the news

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