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When a popular store offers the chance for a group of lucky shoppers to go ‘wild in the aisles’ with a 90-second supermarket sweet run, you know there’s going to be a big turnout.

On Tuesday morning (October 21), Iceland opened the doors to its newest Food Warehouse store at the Bolton Gate Retail Park. But four and a half hours before the store opened, people had already begun lining up outside in advance.

Some shoppers were seen waiting in line from as early as 3.30am to be amongst the first to visit the shop, and they had a fair few reasons to get a prime position early.

In addition to the chance to fill up their trollies for free, there were also opportunities to nab free vouchers and Air Fryers to celebrate the big occasion.

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