Coca-Cola has begun rolling out its new cane sugar soda after President Donald Trump publicly pushed the company to move away from using high-fructose corn syrup earlier this year.
The Atlanta-headquartered company has begun introducing 12-ounce single-serve glass bottles of its classic soda made with U.S. cane sugar in "select U.S. markets," it confirmed in an email to USA TODAY. "This launch reflects our ongoing commitment to giving people more ways to enjoy the beverages they love," Coca-Cola said in a statement.
Coca-Cola Company's Chief Financial Officer John Murphy said during an interview with Bloomberg on Tuesday, Oct. 21, that supply chain challenges are limiting the rollout.
"It’s going to be a measured roll-out,” Murphy told Bloomberg. “There is only a certain amount of cane sugar available in the United States.”
CEO James Quincey announced in late July that the company would be bringing a Coke sweetened with U.S. cane sugar to the market in the fall, saying that the new drink would “complement” and “expand” its product range. The company did not replace high-fructose corn syrup as the sweetener in its flagship line, however. It already uses cane sugar in some of its soda internationally, such as in Mexican Coke, and other non-Coke drinks made in the United States.
Coca-Cola initially did not confirm intentions to use cane sugar
Coca-Cola initially declined to comment on its intentions to use cane sugar after Trump claimed it would do so.
“I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so,” Trump wrote in a July 16 Truth Social post. “I’d like to thank all of those in authority at Coca-Cola. This will be a very good move by them — You’ll see. It’s just better!”
Coke didn’t confirm the claim at the time, saying in a statement that it would share details on new offerings soon and appreciated Trump’s enthusiasm for its product.
High-fructose corn syrup is one of the ingredients the Trump administration has pushed companies to remove from food and beverages as part of its “Make America Healthy Again” initiative.
Is cane sugar healthier than high-fructose corn syrup?
While the sweeteners break down differently in the body, there is no scientific consensus indicating that cane sugar is overall "healthier" or "better" than high-fructose corn syrup, which is widely used in processed foods because it is cheaper to produce and more shelf-stable than regular sugar.
“High fructose corn syrup and cane sugar are both forms of added sugar, and both contain glucose and fructose; cane sugar is sucrose, which is 50% fructose, while high fructose corn syrup typically contains about 55%,” Dr. Wesley McWhorter, spokesperson for the Academy of Nutrition and Dietetics, previously told USA TODAY.
The FDA says it is “not aware of any evidence” of a difference in safety between foods containing high-fructose corn syrup and “foods containing similar amounts of other nutritive sweeteners with approximately equal glucose and fructose content, such as sucrose, honey, or other traditional sweeteners.”
Like all types of added sugar, both cane and high-fructose corn syrup can have negative health effects, such as weight gain, diabetes and heart disease, if consumed in excess.
This article originally appeared on USA TODAY: Coca-Cola rolls out new cane sugar soda in US after Trump endorsement
Reporting by Mary Walrath-Holdridge, USA TODAY / USA TODAY
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