Harkening back to the Star Wars pre-order cardboard days, Netflix is playing catch-up by making sales for KPop Demon Hunters toys and merch available before the actual products are ready.

Netflix has announced partnerships with Hasbro and Mattel in response to the massive demand from the fans for KPop Demon Hunters toys. Projected to roll out starting spring 2026, there will be a range of global products, including collectibles, games, and role-play products that will bring the world of Huntr/x and the Saja Boys to the homes of fans eagerly wanting to add their favorite characters to their toy troves.

Mattel’s KPop partnership with Netflix will feature dolls, action figures, accessories, collectibles, and playsets. We’re already imagining a concert playset with action figur

See Full Page