PIF joining the DP World Tour has never been more convincing. With the PGA Tour at odds with its investment group, SSG, this is the best opportunity for the Saudi fund to gain a seat in the global golfing scene. PIF tried to do this 4 years ago with LIV but failed terribly. In fact, LIV might have been golf’s worst financial failure. Addressing the messy political atmosphere of the current golf, some insiders couldn’t help but urge PIF’s move to the European Tour.
Discussing LIV’s recent billion-dollar losses in the Fried Egg Golf podcast, Andy Johnson and Brendan Porath glazed over the current political scene in golf. Owing to massive prize purses without a steady revenue stream to back that, LIV has become the least appealing league financially for PIF, at $1.4 billion losses as per